Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide useful information to website owners.

Cookies can be “persistent” (remain on your device for a set period) or “session” (deleted when you close your browser). They can also be “first-party” (set by NovatraCloud) or “third-party” (set by other services we use).

This policy explains what cookies we use, why we use them, and how you can control them.

We use cookies for the following purposes:

Below is a list of the specific cookies that may be set when you visit the NovatraCloud website:

Some cookies are placed by third-party services that we use to enhance our website. These third parties may collect information about your online activities over time and across different websites:

• Google Analytics 4: We use GA4 to analyse website traffic and user behaviour. Google may use the data collected to personalise ads across its network. See Google’s Privacy Policy.
• Google Tag Manager: Used to manage analytics and marketing tags without modifying the website code.
• Vercel Analytics:We use Vercel’s built-in analytics for performance monitoring and basic traffic insights.
• Embedded Content: Pages may include embedded videos or social media widgets that set their own cookies. We do not control these cookies.

You have the right to accept or reject cookies. You can exercise your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Delete all cookies from your browser
• Block cookies from being set
• Set your browser to notify you when a cookie is set
• Set your browser to block third-party cookies only

Instructions for managing cookies on popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Google Analytics Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. Your preference will be remembered for future visits. You can change your preference at any time by clearing your cookies and revisiting the site.

Please note that disabling certain cookies may affect the functionality of our website and your user experience.

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 uses cookies to collect the following information on our behalf:

• Pages visited and time spent on each page
• Geographic location (country/city level only)
• Device type, browser, and operating system
• Referring website or source
• Interactions with site elements (clicks, scrolls, form starts)

This data is collected anonymously. We do not merge it with any personally identifiable information. Google’s ability to use and share data collected by GA4 is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

To opt out of Google Analytics tracking across all websites, visit the Google Analytics Opt-Out page.

Some browsers support a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. At this time, NovatraCloud does not respond to DNT signals because there is no universal standard for how to interpret them.

However, you can control cookie usage through your browser settings as described in Section 5 above. We will continue to monitor developments around DNT standards and update this policy accordingly.

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, for operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this page.

If the changes are significant, we may provide a more prominent notice (such as a notification on our website or an email). We encourage you to review this policy periodically to stay informed about how we use cookies.

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

See also our Privacy Policy, Terms of Service, and Data Deletion Instructions.